My goal as a designer was to not only visually create a new identity, but soak in this company’s 25 year rich history and the way they operate. My job was to also educate and help the client rest assured that this visual identity change is not just on paper or screen, but an identity that will show the whole organization that change is here! In efforts to make the new logotype work effectively for their new demographic and for the business, we borrowed elements from the existing logo – not many but a gist of it, if you will.
The present logo is a “P” letterform with glass pane tile elements, while this is a bit hokey, and makes for a basic look + feel, the NEW proposed logotype uses a “P” as well that evokes movement and change. The final form is an amalgamation of a commercial building structure, with a semi-formed path way / arrow — all of this was meant to show the company’s new direction, and the new method in how they are now fabricating their products and streamlining their business.